Privacy Policy

Personal Information Athena Automatically Collects

Athena automatically collects certain information and data when you use, visit or navigate this Website. Athena refers to this automatically collected information as “Device Information.” The information Athena collects could be aggregate and/or user-specific individual information but does not reveal your specific identity (like your name and/or contact information).  This information is primarily needed to maintain the security and operation of this Website and for internal analytics and reporting purposes.  This information includes device characteristics (including operating system and name), your IP address, browser characteristics, communication data, referring URLs (what web websites or search terms that referred you to the Websites), how and when you use our and other technical information, time zone, location, country, language preferences and patterns of use (information on the individual web pages or services you view on this Website, and browsing and navigation patterns within this Website). 

 

Cookies

When you visit this Website, Athena collects Device Information using so-called “cookies” to make this Website more user-friendly, effective, and secure. A cookie is a small piece of data sent from a website and stored in a file on your browser. A cookie is useful for having the browser remember specific information across several pages or between visits to a website. In addition to cookies, Athena uses scripting, which is code run on the website to collect information such as actions you’ve completed on this Website or items you click on. Athena also uses “pixels,” which are transparent image files sent from this Website to your browser to help us record items like IP address and time. For the purposes of this Privacy Policy, Athena refers to all these technologies as “cookies.”

 

Athena does not store any sensitive information within your cookies. This Website does not read any information stored in cookies given to you from other websites, except in rare cases where the other website is a provider of information or functionality within this Website and that cookie is necessary to make this Website functions correctly.

 

Most of the cookies Athena uses are “session cookies” which are automatically deleted as soon as you leave this Website. Other cookies, so-called “persistent cookies,” remain on your computer until you delete them. Using these cookies allow Athena to enhance your experience in interacting with this Website, such as by helping recognize your browser the next time you visit and loading previously viewed pages faster. Athena uses cookies to offer you the best possible experience on the Websites.

 

Athena also uses cookies to collect browsing information in order to improve your overall experience. Athena uses this information to track usage of this Website and compile statistics. This helps Athena improve this Website, so you will find it more useful and informative, and enable customized promotions you may be interested in. Athena may use the combination of data Athena collects, such as browsing information and email address, to join known devices together and provide you personalized experiences on the device you are currently using. Impression data from cookies, which indicates who has seen marketing and/or information about Athena's services on this Website or third-party websites, may be used to improve Athena's marketing practices.

 

Athena may use browsing information collected (including IP address, email address and data received from Google Analytics) to match with information received from third parties (including behavioral information and device identifiers) and client information to learn more about an individual or a group. These actions help us analyze interactions with this Website, improve marketing efforts, inform Athena's strategic approach and improve your experience. Athena also may use this information to directly market Athena’s services, to the extent permitted by law. Athena may use third parties to perform these and other activities.

 

You can set your browser to notify you when you receive a cookie, giving you the chance to decide whether to accept it. Browsers may also be set up to display a warning when a cookie is used. You may even disable your browser from accepting cookies. Disabling cookies is unique to each browser and device you use. Disabling cookies on one device will restrict the ability to tie that device to other devices you use. Parts of this Website may not function properly if you disable cookies. To provide you with the best possible experience while visiting this Website, please enable cookies within your browser. For more information about using browsers to manage cookies, please see All About Cookies.

 

Athena also enables cookies to be placed or accessed on your device by third party advertising networks. These kinds of persistent cookies remember the websites you visit, and that information is shared with other parties, such as advertisers. Athena may use third-party advertising networks to help deliver tailored online ads to you. To learn more about opting-out of this type of interest-based advertising, please visit the Network Advertising Alliance (NAI) Consumer opt-out website.

 

Do Not Track

Most web browsers and some mobile operating systems and mobile applications include a “do not track” feature or setting you can activate to signal your privacy preference not to have data about your online browsing activities monitored or collected.  Athena's web services do not alter, change, or respond upon receiving Do Not Track (DNT) requests or signals in browsers. As described in more detail above, Athena tracks user activity using cookies and similar technologies.

 

Google Analytics

Athena uses a tool called “Google Analytics” to collect information about use of this Website. This tool uses persistent cookies to allow Athena to see behavior information relating to visitor age, gender and interests. Athena may also use this data to create remarketing lists. You can opt out of Google Analytics without affecting how you visit this Website. For more information on opting out of Google Analytics tracking and customizing Google Display Network ads, visit Google’s Ad Settings.

 

With whom does Athena share your information?

Bottom line, Athena only shares information with your consent, to comply with laws, to provide you with purchased services, to protect your rights, or to fulfill business obligations. Third parties who may receive your personal information include:

 

• Business partners – These are businesses that Athena works with to offer you certain services or promotions.

• Non-affiliated service providers – These non-affiliated service providers may offer services like, but not limited to, payment processing, data analysis, email delivery, hosting services, customer service, marketing efforts, etc.  These companies may use information about your visits to this Website and other websites that are contained in cookies to provide services, advertisements, or to collect data about how you interact with this Website over time

• Affiliates – If Athena shares your information with affiliates, they are required to adhere to this Privacy Policy.

• Government and regulatory authorities – Athena may provide information to government and regulatory bodies to provide the services you have purchased or because of legal and regulatory obligations on Athena's business.

• Athena auditors and legal advisors – Athena may need to provide information to assist with provision of services or management of Athena's business.

• Relevant industry self-regulatory bodies – Athena may need to provide information to assist with provision of services or management of Athena's business.

• Others only as permitted by law

 

Athena does not sell your personal information, and Athena has contracts with service providers to prohibit any sale of your personal information and to provide written assurances regarding the security and privacy protections they have in place to protect your personal information.

 

In the event there is a change in the corporate structure of Athena, such as, but not limited to, merger, consolidation, sale, liquidation, or transfer of substantial assets, Athena may, in its sole discretion, transfer, sell or assign personal information Athena has about you to one or more affiliated or unaffiliated third parties.

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Where and how long is your personal information stored?

Athena stores personal information about you on computer systems operated by Athena or Athena's service providers. Athena will maintain personal information about you for as long as necessary in connection with both Athena's and your legal rights and obligations for the purposes for which it was collected, to defend or advance legal claims, or as otherwise required by applicable laws and regulations.

 

How is my personal information secured?

Athena maintains physical, technological and administrative safeguards to protect your personal information and prevent unauthorized or accidental use, access, or loss. Athena limits access to personal information about you to those who have a business need for such access. Individuals who process personal information on Athena's behalf generally may do so only in an authorized manner and are required to keep your information confidential. Athena limits access to our premises and to our computer networks and takes steps to safeguard against unauthorized access to such premises and networks.

 

What are your rights?

You may have various rights with respect to your personal information depending on where you live, the information Athena has about you, and the context in which it was obtained. These rights are defined under a variety of privacy laws and regulations, each of which may or may not apply to our relationship with you or your personal information. Athena may choose to extend these rights to you even if we are not required to under applicable law.

 

Privacy Rights under the California Consumer Privacy Act (“CCPA”)

 

For residents of California, to the extent Athena has collected information about you, you may have rights to your personal information as described below:

• Right to know – You may be entitled to request that Athena disclose to you your personal information Athena has collected about you, the categories of sources from which Athena collected the information, the purposes of collecting the information, the categories of third parties with whom Athena has shared the information, and the categories of personal information that Athena has shared with third parties for a business purpose. Before providing any of this information, Athena must be able to verify your identity.

• Right to opt-out – Athena currently does not sell personal information to third parties, and therefore do not offer this option. Athena may share personal information about you with business partners and others as permitted by law. Please see the “With whom does Athena share your information?” portion of this Privacy Policy for more information.

• Right to deletion – Subject to certain conditions, you may be entitled to request that Athena delete personal information about you. Before deleting information, Athena must be able to verify your identity. Athena will not delete personal information about you when the information is required to fulfill a legal obligation, is necessary to exercise or defend legal claims, or where Athena is required or permitted to retain the information by law. For example, Athena cannot delete information about you while continuing to provide you with a service or where required to be retained.

 

Athena does not discriminate against you if you choose to exercise these rights.

 

Submitting Privacy Requests

You can exercise your privacy rights by submitting requests to Athena to exercise those rights and by taking other steps that will limit how information about you is collected, used, and shared.

 

Opting out of email marketing

If you no longer wish to receive marketing or promotional emails from Athena, please click the unsubscribe link included in the footer of every promotional email Athena sends, or contact Athena directly as provided in the “How to Contact Athena” section of this Privacy Policy.

 

Submit personal information requests under the CCPA

For residents of California, you may exercise your privacy rights under the CCPA by submitting a Personal Information Request by emailing privacy@athenalegalsolutionsllc.com or by calling 608.293.4574.

 

Athena must verify your identity before fulfilling your personal information request. To verify your identity, Athena will collect information from you, including, to the extent applicable, your name, government identification number, date of birth, contact information, your account information, answers to security questions, or other personal identifying information. Athena will match this information against information previously collected about you to verify your identity and to respond to your request. Information collected for purposes of verifying your request will only be used for verification and to respond to your personal information request. If Athena is  unable to verify your identity as part of your request, Athena will not be able to satisfy your request. For deletion requests, you will be required to submit a verifiable request for deletion and then to confirm separately that you want personal information about you deleted.

 

Linking to Third Parties

When you leave this Website and go to another linked website, Athena is not responsible for the content or availability of the linked website. Please be advised that if you enter into a transaction on the third-party website, Athena does not represent either the third party or you. Further, the privacy and security policies of the linked website may differ from those practiced by Athena.

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Changes to this Policy

Athena reserves the right to change this Privacy Policy at any time in Athena's sole discretion. If Athena makes changes, Athena will post the revised policy here, so that you can see what information Athena gathers, how Athena might use that information and in what circumstances Athena may disclose it. By continuing to use Athena's services after notice is provided, you accept and agree to this Privacy Policy as modified.