WE PROTECT WHAT MAKES YOU GREAT
Building a business and a brand is hard work. Every step of the way you've been very deliberate in the choices you've made to bring your dream to life. But how do you know if what you've built is legally protected?
That's where we come in. Our job is to make sure your brand and business are safe from brand thieves and bring additional value to your business now and in the future. Let us help you protect what makes you great with our flat-rate trademark services.
Increase the Value of Your Business with Trademarks
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First things first,
WHAT IS A TRADEMARK
Almost anything can be a trademark if it indicates the source of goods and/or services that you provide to prospective customers. It is not necessarily your business name, but it could be.
It could be a word, slogan, design, or combination of these. It could even be a sound, a scent, or a color. Your trademark or mark should be related to a product or service that you are selling or one that you want to sell in the future. Yes, you read that right, you can reserve a trademark for a product or service you haven't made available yet.
WHAT SHOULD YOU TRADEMARK
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Brand Name used with Products or Services
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Legal Business Name - if no separate brand name for products or services
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Logo
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Tagline or Slogan
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Brand Colors - Tiffany's® robin's egg blue
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Product or Service Packaging - grass and goats on the roof at a specific restaurant
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Course Names
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Specific Sounds Used in Marketing - the Nationwide® tune
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Hashtags
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Domain Names
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And even more!
Ownership and Confidence
With a trademark registered with the United States Patent and Trademark Office (USPTO), you OWN the mark for use in your area of products and services and can use the ® in your branding letting everyone know it belongs to you.
Your registration gives you confidence that others can't file a similar mark for registration nor use your mark or a similar mark to compete with you.
Authority and Power
With a registered trademark, you have the legal authority to stop any competitors or copycats from using your trademark or a similar mark.
Additionally, your registration gives you the power to sue in federal court and in certain situations recover the legal fees for stopping someone from using your mark or a similar mark.
Expertise
and Value
Your registered trademark is a symbol to your customer that you have invested in your brand and creates a perception in the eyes of your customers that you have achieved significant expertise, which leads to more visibility and sales.
Your mark is an asset, which can be leveraged to create more value for your business whether through licensing or when selling your business.
BENEFITS OF A REGISTERED TRADEMARK
PROTECT WHAT MAKES YOU GREAT
Ensure your ownership, confidence, authority, power, expertise and value
by registering your trademarks with our Brand Protection Package
We simplify the trademark process so you spend your money right the first time.
Ensure your ownership, confidence, authority, power, expertise and value
by registering your trademarks with our Brand Protection Package
How We Can Help You
Our Branding Protection Package includes:
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U.S. trademark search of one trademark and one additional search if your preferred mark isn't available
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Preparation and filing of one trademark with the USPTO
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Trademark application monitoring
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Unlimited email and phone support throughout the process
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Preparation and filing of statement of use and any extension requests
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Provision of trademark registration certificate from the USPTO
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Trademark Maintenance Guide and reminders of required renewal filings
*Additional filing fees for intent to use applications and extensions are not included. See our FAQs to better understand intent to use applications.
The Process
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Secure Your Brand Protection Package
If you're here, you have something that is important to your business that you want to protect. The first step is to consult and engage us to provide your Brand Protection Package.
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Complete Our Trademark Questionnaire
We'll send you a trademark questionnaire for you to complete so we can determine how to best protect your mark.
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File Your Trademark Application
We'll craft your trademark application. Once you've signed off on the application, we'll file it and you can rest easy that you've reserved your place in line.
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Wait While We Manage the Process
The trademark process can take anywhere from 12-18 months. During this time, we monitor and respond to any questions from the USPTO. We'll reach out with any issues that arise during the course of your application review.
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Receive Your Trademark Registration
You'll receive an email from us when your registration is complete including instructions on trademark maintenance and required renewal filings. Additionally, we'll provide you with your office trademark certificate once we receive it from the USPTO. Congrats on successfully protecting what makes you great! It is now time to take advantage of those benefits.
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What if I'm not currently selling the product or services that I want to use with my mark?Yes - If you have not begun selling your products or services just yet you can still apply for your trademark filing an intent to use application. The intent to use application essentially holds your place in line until you are ready to begin use. However, the USPTO will eventually want to see proof that you have begun selling your products and services to customers which can incur additional fees. You have up to three years to provide proof before your application is rejected.
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I want to trademark my brand name, logo and tagline, do they belong on one application?"No, a brand name, logo, and taglineare all separate and distinct trademarks which belong on their own application for review with the USPTO. We charge separately for each filing.
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What is the difference between ™ and Ⓡ?The ™ symbol is specifically for those individuals who do not have a trademark registered with the USPTO yet but are indicating to the general public that the words, logo, or tagline are an identifier for products and or services and would like to begin the trademark process. While the Ⓡ is specifically for those who have a obtained a federal trademark from the USPTO.
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How do I get started with my registration?To get started, schedule your free consultation using our Let's Talk button in the top right corner of our website.
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What if I want to add products and/or services to my application once it has been filed?Unfortunately, we cannot add products and/or services to an application once it has been filed and accepted with the USPTO; however, we can always add to an application before it is filed and if you decide not to provide those products or services we can always remove that language from the existing application. We can always remove, never add.
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Is a trademark registration guaranteed?Unfortunately, no. However, we do an analysis during our search to determine how likely your application is to be rejected. If after reviewing our analysis, you don't want to move ahead with registration, we will only charge $250 for conducting the search and analysis.
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What if I already conducted a search?Regardless of having conducted your own search, we must complete our own so we can provide you with a complete analysis to help you make a determination of your likelihood of being successful in registering your mark.
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How long does a trademark search take?It depends on our current caseload and your timing. We typically complete searches within one week of your submission of the trademark questionnaire form.
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What is a trademark class?A 'class' is the goods or services you are selling that will be connected to your mark. For example, Starbucks is protected under Class 030 for coffee and food. We will help you figure this out. Classification is one of the main parts of the application process that can get screwed up by trying to do it on your own. Each class typically has a filing fee of $350. Here is the list of trademark classes: CLASSES OF GOODS/PRODUCTS Class 1: Chemicals Class 2: Paints Class 3: Cosmetics and Cleaning Preparations Class 4: Lubricants and Fuels Class 5: Pharmaceuticals Class 6: Metal Goods Class 7: Machinery Class 8: Hand Tools Class 9: Electrical and Scientific Apparatus Class 10: Medical Apparatus Class 11: Environmental Control Apparatus Class 12: Vehicles Class 13: Firearms Class 14: Jewelry Class 15 : Musical Instruments Class 16: Paper goods and Printed Matter Class 17: Rubber Goods Class 18: Leather Goods Class 19: Nonmetallic Building Materials Class 20 : Furniture and Articles not Otherwise Classified Class 21: Housewares and Glass Class 22: Cordage and Fibers Class 23 : Yarns and Threads Class 24: Fabrics Class 25: Clothing Class 26 : Fancy Goods Class 27: Floor Coverings Class 28 : Toys and Sporting Goods Class 29 : Meats and Processed Foods Class 30: Staple Foods Class 31 : Natural Agricultural Products Class 32: Light Beverages Class 33 : Wine and Spirits Class 34: Smokers’ Articles CLASSES OF SERVICES Class 35: Advertising and Business Class 36 : Insurance and Financial Class 37: Building Construction and Repair Class 38 : Telecommunications Class 39: Transportation and storage) Class 40 : Treatment of Materials Class 41 : Education and Entertainment Class 42 : Computer and Scientific Class 43 : Hotels and Restaurants Class 44 : Medical, Beauty & Agricultural Class 45: Personal
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What are filing fees?Filing fees are fees charged by the United States Patent and Trademark Office (USPTO) to file your application, request an exemption, file a statement of use, and other actions related to your trademark application.
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What is a technical office action?It is a denial by the USPTO that can easily be resolved. Often, the USPTO’s examining attorney just needs some additional information. The response to these refusals are included in your application fee.
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What is a substantive office action?It is a denial by the USPTO that requires a lengthy comprehensive response. If you receive a substantive office action, we will provide you with a number of options available to you in order to overcome the office action. The response will require billed at our regular hourly rate.
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How long does the trademark application process take?There are no guarantees on how long it will take; however, it is typically between 12 to 18 months. You can request a copy of our trademark application process here.
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Does a trademark registered with the USPTO protect my mark internationally?No - however, you can register in multiple countries. There is an application that allows multiple countries once you have do that initial application with the USPTO. If you want this, please let us know.
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What does it mean when someone opposes my registration?An opposition occurs when another mark believes registration of your mark will damage their mark. The cost of these proceedings will vary.
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Will I receive a refund if my application is denied?No - The USPTO does not issue refunds for unsuccessful applications, and neither do we. We will do everything possible to help you have a successful application, but we cannot guarantee success.
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Do I need a lawyer to file a trademark?No - anyone can file a trademark application. BUT, the application process can be complicated and if the USPTO sends an initial refusal with an office action, it can be very challenging for a non-lawyer to understand how to appropriately fight and respond. Often these office actions could have been avoided by using a lawyer to start. Unfortunately, the costs of bringing in an attorney at that point are often more expensive than if you'd used one to from the start.
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Still have questions?Set up a free consultation with us to discuss your questions by using the Let's Talk button in the top right corner of our website.